Pausing Before Judging the Fujifilm 50mm f1.0

If you haven’t heard about the new Fujifilm 50mm f1.0, you’ve been living under a rock. If you want to know how it’s like to test drive the lens, I’d highly recommend reading Jonas Rask’s take on it here. This post is more of a rant than anything, possibly something we’ve all felt these past few days.

Fujifilm already has 3 beautiful lenses around the 50mm range which are:

  • Fujifilm 50mm f2
  • Fujifilm 56mm f1.2
  • Fujifilm 56mm f1.2 APD

You could even include the Fujifilm 60mm F2.4 in this as well. 

So now with a 4th 50mmish lens coming, it definitely shook up some Fujifilm users feathers.

I, along with many other Fujifilm users have said something along these lines:

  • What?! Why is Fujifilm releasing another 56mm lens?
  • A 33mm f1.0 would’ve made more sense.
  • The weight, price and size of the 1.0 doesn’t make sense whatsoever.

Then we conclude our rant with one of these sentences:

No thanks, I am happy with my 56mm f1.2 or I am just going to wait till more 56mm f1.2 lenses come on the secondhand market

Although these are valid points, there is something we need to keep in mind. If we look at it at face value, it’s easy to quickly judge and dismiss. However I believe we need to slow down before discarding it. Just because it’s not suitable to our specific ways of using it, doesn’t mean we dismiss it. Many of us are so used to saying things like:

  • I love Fujifilm products because:
    • It’s discreet
    • It’s light
    • The beautiful colours
    • The user-friendly experience
    • the company listens to us
    • It’s affordable compared to other brands
    • It reminds me of film so much…

So when something arrives that doesn’t fit inside of our ideology of Fujifilm, we discredit it and attempt to take the value of the hardship away from it.

From my personal observation these past few years, I felt like Fujifilm is more interested in creating products that’s practical for photographers everywhere but also to innovate in ways other brands haven’t yet. Guys, this is the world’s first ever f1.0 autofocus mirrorless lens. They’ve done similar milestones by being the first fully digital camera , first 3D imaging system, and the list goes on.


Concluding thoughts:

To be blunt, I can’t afford the lens and I honestly don’t know if I’d ever use the lens due to the way I shoot, but like many, I am so curious about it. I cannot wait to test it and to see if my opinions would change about it, but in the meantime I cannot help but to get excited of just having another lens in the Fujifilm umbrella available. The excitement of a photographer creating AMAZING work and this tool helped to bring that dream shot into a reality. That’s the kind of stuff that excites me when it comes to new products coming out. Does Fujifilm have enough ’50ish’ mm lenses? maybe, however each one is similar yet so different.

Thanks for listening to my rant, now let me hear yours in the comments!

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